Yesterday, IT was to enable and support business processes. Today, IT is a cross-business value-creator in products and services as well. Many aspects of our professional and private lives become digitalised, mashed up and integrated (e.g. layering houses for sale on Google maps). Staying “analogue” might equally become irrelevant.
Becoming increasingly “digital” requires a further merge of competencies across IT, operational technology, R&D, product design, marketing and sales, and not least customer insight and experience. Getting people with many diverse priorities and cultural backgrounds to converge is a major challenge. We help our clients address those challenges and design successful strategies for digital processes, products and services.
Our services within Digital Business Strategy include:
Ramboll is a major consultancy, focusing on many aspects of life, and often working in partnerships with a very broad spectrum of stakeholders. We have a proven approach for the full lifecycle, from idea-to-market process, based on creating meeting spaces, with mutual respect for the involved competencies, which often have different priorities and very different starting points in diverse industries.
Growth companies have set their sights on using technology to edge even closer to their customers. Fresh studies reveal that business strategies shift towards customer intimacy as senior executives believe that the biggest potential for differentiation lies in customer-focused IT strategies and the unique customer experience